About
About
I’m an art director and brand designer who also designs digital products. For 25+ years, I’ve turned complex ideas into work that people understand, trust and use.
In 13 years at McKinsey & Company, I grew from a senior designer on the editorial team into the lead visual and brand designer for the Firm’s Tech Ecosystem, and in my last two years I moved into UX and service design across core Firm platforms. I created two brand identities from the ground up, led event design for McKinsey’s largest internal conference, and turned a 100+ slide playbook into an interactive experience that ranked in the top 1% of 49,000+ sources in Lilli, McKinsey’s gen AI platform.
What ties it all together is leadership. I art direct designers and illustrators, coach colleagues to do their best work, and help teams find the creative freedom inside a brand system. I’m at my best as a bridge between design, product and engineering. Before McKinsey, I led creative services at Valparaiso University and taught graphic and interactive design as an assistant professor.
I’m also a hands-on builder with AI. Shortly before leaving McKinsey, I conceived and built Inclusion Lens, an app that checks documents for inclusive representation and accessibility and suggests fixes. It won an award at a McKinsey AI hackathon.
I’m looking for my next role as an art director, design lead, or senior brand, visual or UX designer. Based in Greater Boston.
Experience
McKinsey & Company | Boston, MA | 2013–2026
Senior Designer, UX and Service Design — Tech Ecosystem | 2024–2026
Led brand, visual and UX design across 20+ Firm products and services a year.
Brand leadership. Launched the Tech Ecosystem and TE Next identities and brand toolkit (about 4,000 views), and ran office hours to drive adoption across product teams.
Platform usability. Led design improvements for core Firm platforms including People Central, BizOps, AppSpace and SharePoint, delivering developer-ready designs.
Platform adoption. Designed Golden Paths bootcamp and hackathon materials (100+ participants, 11 teams), supporting 50% faster app deployment.
Event design. Led design for gen AI product teams at McKinsey’s annual engagement manager conference (about 1,200 attendees), with 300+ beta sign-ups.
Product sites. Designed a budget planning site where teams budgeted $15M within a day of launch.
Cross-functional partner. Facilitated design reviews with product managers and engineers, and mentored designers and non-designers on brand and accessibility.
Visual Communication Designer → Senior Visual Communications Designer — Tech Ecosystem | 2017–2024
Promoted to senior in 2022, then became the team’s sole visual designer, supporting adoption of the Firm’s technology products.
Creative output at scale. In one year, designed 140+ emails, 75+ illustrations, 20+ animations, 2 videos and 5 major decks across 20+ products.
Data-informed design. Ran A/B tests and built engagement dashboards; Lilli launch emails averaged 84% opens and 82% clicks, and a redesigned newsletter hit a record 23.9% click-through rate.
Motion that moved the numbers. Animations for Power Automate were featured in a session for 1,260 colleagues, followed by a 168% rise in new users.
Art direction. Directed designers from another Firm team on the ADAPT playbook, from concept through final design.
Coaching. Mentored 8+ colleagues a year on design and brand, and became the team’s go-to reference on Firm brand guidelines.
Senior Designer — Global Editorial Services | 2013–2017
Editorial design and art direction. Created data visualizations, illustrations and layouts for reports and McKinsey.com, and commissioned illustrators for practice publications.
Associate Director of Creative Services — Valparaiso University, IN | 2011–2013
Led visual marketing strategy and brand standards for the University and its Law School, directing print and digital production.
Senior Graphic Designer — Concordia University, St. Paul, MN | 2007–2010
Designed marketing for the whole University, from the quarterly magazine and annual reports to brand identity, viewbooks and advertising.
Assistant Professor and Instructor, Graphic Design — University of Minnesota Duluth | 2005–2007
Taught graphic and interactive design, wrote syllabi and led critiques.
Earlier Experience
Graphic Designer, Minnesota Zoo | 2005
Graphic and Web Designer, Carlson and Kirwan, Duluth, MN | 2000–2004
Skills
Creative: Art direction · Brand identity and systems · Visual storytelling · Illustration · Motion · Data visualization · Editorial and campaign design
UX: Information architecture · User journeys · Wireframing and prototyping · Design systems · Accessibility · Design thinking · A/B testing
Leadership: Coaching and critique · Workshop facilitation · Stakeholder alignment · Directing illustrators and designers
Tools: Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro, Animate) · Figma · Sketch · Ceros · Miro · Jira · Confluence
AI: Claude · ChatGPT · Gemini · Figma AI · Cursor · Lovable · v0 · Prompt engineering
Education
Master of Fine Arts, Graphic Design — University of Minnesota Duluth
Master of Science, Geology — University of Mumbai, India
Continuing education: Design Thinking and Innovation, Harvard Business School Online; about 10 McKinsey leadership development programs.
